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Project Outline
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Presentations
Examples
Landing page
A single page web site, used to convey information and measure interest
Description
A single page web site, used to convey information and measure interest
Make sure it tests one or more actual hypotheses
Content examples are: elevator pitch, nice screen shot, pricing page, etc.
Most useful if also includes a way to measure results
Passive google metrics are ok, but collecting something from visitors is far more powerful
Tips
What hypotheses (plural) are you testing?
Get your most artistic team member to do the design
Choose the words very carefully
How are you going to get it distributed widely?
A/B Testing
Also known as “split testing”
Divide your targets into two (or more sets)
Show each of them an alternative version
Works best with a feature description, a marketing message, a price and so on.
IMPORTANT
: You need to find a way to drive traffic to your landing page of course. Here are some typical techniques:
Twitter
Email to some mailing list
Facebook friends
Facebook advertisements (but cost money :( )
Discussion:
For each product team, what are some things that you could test using A/B? Exactly how would you go about it?
Examples and Tools
How To
A/B Testing with WIX
Example Landing Pages
Tools:
Wix.com
,
Instapage
and
Landingi
Welcome
2018 Syllabus
Calendar of Lectures and homeworks
Resources
Lectures
Pilot Project
Welcome!
Lean Startup
Hypotheses
Working on Teams
MVP
Guest Lecture: Michael Skok
Pilot Project Conclusion
Term Project: Startup
Welcome to Term Projects!
Build Measure Learn
Project Planning
The Pivot
The Engine of Growth
Mockups & Prototypes
Testing Techniques
Term Project: Product
Product Market Fit
Jeffrey Beir: Metrics
Business Models
Pricing Models
Andy Payne: Startup Finance
Intellectual Property
Term Project: Business
Finance for Geeks
Founding a company
Real World Survival Kit
Management and Leadership
Dulcie Madden: Startup Teams
Last day converstation
Term Project
Term Project Outline
Minimum Viable Product Info
Hypotheses
Final Presentations
Background
Learning Goals
Grading
Teachers
Lexicon
Interesting links
Credits and acknowledgements