Description
This may sound hard but in fact there are many simple ways to create a video. The essence of it is that it is animated, there is sound and picture, and you can deliver it as a link to people (few or many) with an email or landing page.
Watch out for
- It is important to decide on a script ahead of time. While it’s not too hard to improvise your words, you waste a lot of time re-shooting the same thing because you lost your way in what you were trying to cover.
- Don’t overproduce. It can be stick figures or stop motion. Just focus on the message you want to get across.
When to use
- When there’s a subtlety to what you want to test
Examples
- Screencasts can be recorded right off your computer, with for example QuickTime. But there are lots of options