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TOC
Project Outline
Deliverables
Presentations
Examples
Types of hypotheses
Hypotheseis examples for discussion of B20
Customer hypotheses
What type of small, owner operated, retail shop, needs this the most? What do they sell?
What specifically are the franchises that they compete with
Problem hypotheses
Have inventory that no one buys
Run out of popular inventory
Want to reward frequent shoppers but have no way to
Wants to cut down on shop lifting
Wants to honor competitors coupons but has no way to
Wants a way to know which workers (or cahiers) are working hardest, generating most refvenue, or making customer happiest
Wants to simply know WHO their customers are
Solution Hypothesis
A simple way to provide loyalty points or card
An app that runs on a dedicated tablet
Use facial recognition to personalize service
Leap of faith hypothesis
Shop owners realize that they have trouble competing with franchised businesses
Hypothesis examples for discussion for SBC
Customer Hypoteses, examples:
International Students
Science Students
Male or female students
Maybe they’re not students at all!
Problem Hypotheses
Person is strapped for cash
Looking for a way to meet people with similar interests
Collector of (DVDs, Watches, etc) wants to find like minded people
Student wants to start a little on-campus enterprise and needs a way to market to classmates
Solution Hypotheses
Product for local merchants allowing them to offer coupons
Facebook group that students join
Site Targeted at Student clubs
Portal marketed to the University for incoming students
Match Making site matching students with merchants
Leap of Faith Hypotheses
Merchants or sellers are looking to access student market
Students have spare $ and want to get good deals
No legal or regulatory or Brandeis administration rules broken
Hypothesis examples for discussion for P2PTours
Customer Hypothesis, examples:
Young american tourists visiting europe
Schoolchildren
Asian business travelers in the US for the first time
Have smart phone
Spend less than 1 day
Problem Hypotheses, examples:
No professional guides available
Professional guides are too expensive
Can’t find someone with the point of view I am looking for
Blind, so can’t read guide books
Solution Hypotheses, examples:
Two sided web site allowing tour leaders to find visitors
Service offered to travel agents as a value added option
B2B Service allowing a local agency to create a directory of tour guides
Location Aware Smartphone app with peer to peer
Leap of faith hypothesis:
Part of your vision and hard to test
If this kind of hypothesis turns out to be false then you will certainly need to pivot
These are also the riskiest assumptions
Welcome
2018 Syllabus
Calendar of Lectures and homeworks
Resources
Lectures
Pilot Project
Welcome!
Lean Startup
Hypotheses
Working on Teams
MVP
Guest Lecture: Michael Skok
Pilot Project Conclusion
Term Project: Startup
Welcome to Term Projects!
Build Measure Learn
Project Planning
The Pivot
The Engine of Growth
Mockups & Prototypes
Testing Techniques
Term Project: Product
Product Market Fit
Jeffrey Beir: Metrics
Business Models
Pricing Models
Andy Payne: Startup Finance
Intellectual Property
Term Project: Business
Finance for Geeks
Founding a company
Real World Survival Kit
Management and Leadership
Dulcie Madden: Startup Teams
Last day converstation
Term Project
Term Project Outline
Minimum Viable Product Info
Hypotheses
Final Presentations
Background
Learning Goals
Grading
Teachers
Lexicon
Interesting links
Credits and acknowledgements