Types of hypotheses

Hypotheseis examples for discussion of B20
  • Customer hypotheses
    • What type of small, owner operated, retail shop, needs this the most? What do they sell?
    • What specifically are the franchises that they compete with
  • Problem hypotheses
    • Have inventory that no one buys
    • Run out of popular inventory
    • Want to reward frequent shoppers but have no way to
    • Wants to cut down on shop lifting
    • Wants to honor competitors coupons but has no way to
    • Wants a way to know which workers (or cahiers) are working hardest, generating most refvenue, or making customer happiest
    • Wants to simply know WHO their customers are
  • Solution Hypothesis
    • A simple way to provide loyalty points or card
    • An app that runs on a dedicated tablet
    • Use facial recognition to personalize service
  • Leap of faith hypothesis
    • Shop owners realize that they have trouble competing with franchised businesses
Hypothesis examples for discussion for SBC
  • Customer Hypoteses, examples:
    • International Students
    • Science Students
    • Male or female students
    • Maybe they’re not students at all!
  • Problem Hypotheses
    • Person is strapped for cash
    • Looking for a way to meet people with similar interests
    • Collector of (DVDs, Watches, etc) wants to find like minded people
    • Student wants to start a little on-campus enterprise and needs a way to market to classmates
  • Solution Hypotheses
    • Product for local merchants allowing them to offer coupons
    • Facebook group that students join
    • Site Targeted at Student clubs
    • Portal marketed to the University for incoming students
    • Match Making site matching students with merchants
  • Leap of Faith Hypotheses
    • Merchants or sellers are looking to access student market
    • Students have spare $ and want to get good deals
    • No legal or regulatory or Brandeis administration rules broken
Hypothesis examples for discussion for P2PTours
  • Customer Hypothesis, examples:
    • Young american tourists visiting europe
    • Schoolchildren
    • Asian business travelers in the US for the first time
    • Have smart phone
    • Spend less than 1 day
  • Problem Hypotheses, examples:
    • No professional guides available
    • Professional guides are too expensive
    • Can’t find someone with the point of view I am looking for
    • Blind, so can’t read guide books
  • Solution Hypotheses, examples:
    • Two sided web site allowing tour leaders to find visitors
    • Service offered to travel agents as a value added option
    • B2B Service allowing a local agency to create a directory of tour guides
    • Location Aware Smartphone app with peer to peer
  • Leap of faith hypothesis:
    • Part of your vision and hard to test
    • If this kind of hypothesis turns out to be false then you will certainly need to pivot
    • These are also the riskiest assumptions