Minimum Viable Product

The MVP or Minimum Viable Product

  • “It’s not necessarily minimal nor a product nor viable!”
  • MVP is not a perfectly descriptive term
  • “An experiment is a product” (From TLS book)
  • Smallest increment of work that will test a hypothesis
  • What forms can it take?
    • Google form/survey
    • LinkedIn groups
    • Email to ask for a 20 minute phone call
    • Kickstarter
    • Product Hunt
    • Just a demo (Dropbox)
    • Mockup (paper prototype)
    • Concierge
    • A static web site
    • A video
    • A simple free wordpress blog
    • Pricing scheme
    • Concierge MVP
    • Problem description
    • Solution description
    • Actual Prototype
  • The key is that it is MINIUM!
  • MVP is always always related to a hypothesis (or more than one)
  • Who and where do you show your MVP?
    • Product Reviews of other products might give you names
    • Other feedback fora
    • Think about: where do they congregate?
    • Who are they?
    • Find a way to observe them
  • Discussion: Does MVP mean that quality is not important?