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Examples
Innovators Dilemma
Disruptive Innovation: “The Innovators Dilemma”
Disruptive Innovation:
An innovation that creates a new market by applying a different set of values, which ultimately (and unexpectedly) overtakes an existing market (e.g., the lower-priced Ford Model T)
Sustaining Innovation:
An innovation that does not affect existing markets. It may be either:
Evolutionary: An innovation that improves a product in an existing market in ways that customers are expecting (e.g., fuel injection)
Revolutionary (discontinuous, radical) An innovation that is unexpected, but nevertheless does not affect existing markets (e.g., the automobile)
The Dillemma:
When an innovation in technology changes it in a way that takes it from a specialized, expensive, niche market applicability, to a price and performance point where it can be broadly applied
The Innovators Dilemma: Should you embrace or ignore a new technology to address your existing business?
Innovator’s Dilemma Scenario
A new technology comes around which solves an existing ‘problem’ in a way that is not advantageous to the existing major users/customers/revenue providers
Established players are not in a position to capitalize on them because this is not what their existing customers are demanding. In fact it would be negative.
A new player may be able to identify a market in which the new technology’s drawbacks are actually somehow advantages. It goes after that market, all the while perfecting the technology getting it more and more ready for the larger market
When the time is right, the new player if they bet right may be able to go after the larger market, but the established player finds itself behind in the new technology and is blown out of the water.
History:
Example from the book (a little dated)
Hard disk drives
Wikipedia article about Disruptive Innovation
Web based applications MSFT vs. Google
Microsoft Office
Google Docs
What happened in between the two?
How about, these, are they examples?
Segway
Keurig Coffee
References
The Innovators Dilemma, Clay Christensen
. The original concept was introduced in this book.
The ‘Innovators’ Solution, Clay Christensen
. The follow on that revised and extended the ideas.
Welcome
2018 Syllabus
Calendar of Lectures and homeworks
Resources
Lectures
Pilot Project
Welcome!
Lean Startup
Hypotheses
Working on Teams
MVP
Guest Lecture: Michael Skok
Pilot Project Conclusion
Term Project: Startup
Welcome to Term Projects!
Build Measure Learn
Project Planning
The Pivot
The Engine of Growth
Mockups & Prototypes
Testing Techniques
Term Project: Product
Product Market Fit
Jeffrey Beir: Metrics
Business Models
Pricing Models
Andy Payne: Startup Finance
Intellectual Property
Term Project: Business
Finance for Geeks
Founding a company
Real World Survival Kit
Management and Leadership
Dulcie Madden: Startup Teams
Last day converstation
Term Project
Term Project Outline
Minimum Viable Product Info
Hypotheses
Final Presentations
Background
Learning Goals
Grading
Teachers
Lexicon
Interesting links
Credits and acknowledgements