Homework for Growth Hacking

  1. Read: Growth metrics and measurement and “Growth Hacking”. Please read the following two articles: * http://www.paulgraham.com/growth.html * http://techcrunch.com/2011/07/30/vanity-metrics/ * http://andrewchen.co/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
  2. Twitter case study: Please read this article: http://revenuesandprofits.com/twitter-business-analysis-q215/. Prepare a response to this question: “If you were twitter’s CEO, what would you do to grow faster?”. You may be called on to give your response.