Product Brief

One way to describe and summarize a product is to answer a series of questions such as the ones below.

Required Sections
  • A Tweet length (140 chars) summary of your project (product or service)
  • On a scale of 1(low)-10(high) how personally excited are you about this?
  • The three team members
  • Your current intuition about your proposed project:
    • What is the problem is it solving? What is the “job” that your customer or user will hire this project to do for them?
    • What can you say about what who the customer is, where you can find them, where they congregate?
    • What form will your solution take, how will it work, what will it do? How will it be delivered to customers?
    • What are some ways in which it might make money? What other ways might it make a positive impact on people’s lives or the world broadly speaking?
  • What aspects of the product or the process are interesting and exciting to you?

Feel free to add anything else you think is relevant.