Use Ad Tools for metrics
Facebook and Google both provide tools that can be used to do quanitative research

Description

• Adverising tools are designed to allow advertisers to pick “ad words”
• Use those tools to compare the interest audiences in certain concepts
• Compare the predicted audience size for the value propositions that you are considering

Tips

• Remember to focus on your Hypothesis!
• Each tool has slightly different features

Examples and Tools

• Google’s tool can be found at http://adwords.google.com/ko/KeywordPlanner
  • Good for estimating market size
  • Determine costs for reaching that market with a google ad
• Facebook’s tool can be found at http://facebook.com/advertising
  • Real time
  • Begin creating an ad to get to the tools
  • Also good for estimating market size
  • More fine grained demographics