Use Ad Tools for metrics
Facebook and Google both provide tools that can be used to do quanitative research

  • Adverising tools are designed to allow advertisers to pick “ad words”
  • Use those tools to compare the interest audiences in certain concepts
  • Compare the predicted audience size for the value propositions that you are considering
  • Remember to focus on your Hypothesis!
  • Each tool has slightly different features
Examples and Tools
  • Google’s tool can be found at
    • Good for estimating market size
    • Determine costs for reaching that market with a google ad
  • Facebook’s tool can be found at
    • Real time
    • Begin creating an ad to get to the tools
    • Also good for estimating market size
    • More fine grained demographics