One on one interviews
One on one conversations / interviews

  • One on one conversation with a person who is representative of your target
  • Or in a position to help you test one or more hypotheses
  • Allow the conversation to wander into other territories.
  • You can get both qualitative and quantitative information.
  • Make sure they know this is part of a course
  • Make sure they know you care and this is important to you
  • Be very respectful of outsiders’ time. 30 minutes.
  • Always offer to come to them or make a phone call
  • Stick to the time
  • Be grateful and offer to return a favor
  • Give them my name and email in case they have any questions