Focus Group Feedback
Small group open discussion for feedback and ideas. Face to face lightly moderated meeting.


Group discussion or focus groups start with a specific objective or hypothesis. We somehow find a group of 4-8 people and sit around a table. You very gently lead the discussion and try to keep it focused on getting your question/hypothesis answered.


  • On campus a simple approach is to go to the library or other study area, approach people aleady sitting together to ask for a few minutes
  • Another approach is to organize an evening session with Pizza
  • This works for all kinds of questions, from positioning, naming, validating problems or product features, pricing and other topics
  • Be careful to not let your preconceptions leak into the discussion
  • In somewhat smaller groups this is also very valid for doing usability tests.

Examples and Tools

  • Better not to have any tools other than paper and pen