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Project Outline
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Presentations
Examples
Build Measure Learn
Startup needs to:
Decide what your goals are right now (they change over time!)
Analyze them to determine metrics for growth and success
Loop to tune the engine of growth:
Measure current metrics
Conduct Experiments to try and move reality towards
Rinse and repeat until you have tuned your engine
AKA: “Iterating”
Put in different terms:
Are you making your product better?
How do you know?
Are the changes you are making affecting the measures you care about?
How do you decide what measures you care about?
Back to first principle: “Is this a business or a hobby?”
Basic pattern:
Use an MVP to get real data to test a belief
Make a series of micro changes (parallel or serial)
Measure whether metrics are better or worse
When you feel like you are not making real progress
Perhaps pivot if micro changes are not moving the needle in the right direction
Start with the highest return (cost/risk/reward) assumption
Illustration
Welcome
2018 Syllabus
Calendar of Lectures and homeworks
Resources
Lectures
Pilot Project
Welcome!
Lean Startup
Hypotheses
Working on Teams
MVP
Guest Lecture: Michael Skok
Pilot Project Conclusion
Term Project: Startup
Welcome to Term Projects!
Build Measure Learn
Project Planning
The Pivot
The Engine of Growth
Mockups & Prototypes
Testing Techniques
Term Project: Product
Product Market Fit
Jeffrey Beir: Metrics
Business Models
Pricing Models
Andy Payne: Startup Finance
Intellectual Property
Term Project: Business
Finance for Geeks
Founding a company
Real World Survival Kit
Management and Leadership
Dulcie Madden: Startup Teams
Last day converstation
Term Project
Term Project Outline
Minimum Viable Product Info
Hypotheses
Final Presentations
Background
Learning Goals
Grading
Teachers
Lexicon
Interesting links
Credits and acknowledgements