Types of Pivots

Categories of Pivot

• Zoom in pivot - Subset of product is what matters
• Zoom out pivot - Product is too narrow - generalize it
• Customer Segment pivot - Product solves a real problem, but there’s a different market that needs it more
• Customer need pivot - Market we are looking at has very strong needs, but the problem we are solving is not the biggest need
• Platform pivot - Go from point product to a platform or vice versa
• Technology pivot - Change core technology
• Channel pivot - Change how you get the product to the customer, or change from a product to a service
• Value Capture pivot - A basic change in the business model or how the business is financed.