Engine of Growth

Some basic questions to ponder
- Is it a business or a hobby?
- What is the objective?
- Is it sustainable?
- How much investment does it need?
- How do YOU define success?
- You must have a goal in terms of a metric
Metrics: Money:
- Where does the revenue come from?
- When does it arrive?
- What metrics drive it? (revenue drivers)
Metrics: Non-money
- It’s not always about money
- But you still have to have a quantitative goal
- Number of people vaccinated
- Number of students who get an internship
- Number of voters who vote
Some models for growth (of the metric)
- Sticky Engine of Growth (subscription)
- Viral (users invite other users)
- Paid (e.g. advertising)