- 10 minutes: Team up in by project (group), pick a different product
- Here are some products, companies and servives
- Barnes and Nobel Nook
- Tesla Motors
- Olin College
- Apple iTunes
- Raspberry Pi
- Nest Thermostat
- Microsoft X-Box
- Makerbot Replicator
- Google Android
- Pocket Hose (google it)
Answer these questions (10 minutes)
- what market(s) is this company and/or product in
- what segment and kind of segment does it compete in
- what is it's value proposition is it offering that market
- how did it attack or enter the market
- additional observations and/or insights?
- 10 minutes total: Report out by table