Value Proposition Statement
Example 1:
"For tourists visiting a new destination, who want to supplement their experience with local knowledge, NewProd offers local and knowledgable audio guides automatically based on location"
Example 2:
"For local professional and non-professional guides, Newprod is a way for them to discover new paying customers by providing location based audio tour segments which produce leads and also bolster reputation."
Example 3:
"To new residents of Boston, Breadcrumbs is a new kind of recommendation app that provides a focused, quick and entertaining recommendation for a destination of discovery and entertainment, because unlike Yelp and Facebook and similar sites, Breadcrumbs presents truly unique insider recommendations in a fun and focused smartphone app."
TEMPLATE For [WHO], who [PROBLEM], [SOLUTION NAME], will [DO-THIS-JOB] by [IN THIS WAY]
- The sentence specifically answers some key questions:
- WHO: Who is it for? How would you characterize them?
- PROBLEM: What is their problem, what is the job their looking to hire a product for? What is their pain?
- SOLUTION NAME: What is the proposed solution? Your product name goes here.
- IN THIS WAY: How does it achieve that? A very brief description of the salient characteristics of what your product or service does.
- Notice that this is an ‘internal’ statement, never meant to be shown to customers or even investors.