Positioning

Positioning

  • A very brief statement that summarizes the way you want people to think about your product or service especially as compared to similar or other products
  • Lots and lots of sample positionings:
  • Tips for Positioning
    • Meant to clearly answer a series of key strategy questions
    • In a consise form, for internal use
    • Not for selling. For communicating and maintaining alignment
    • Try and be precise and clear
    • Sometimes you have 2 seconds or 2 words!